Uniform Colors May Affect Ref Calls

referreeAlan Reifman, Ph.D., and Neil McGillicuddy, Ph.D., psychologists at a research institute in Buffalo, studied how many penalties pro hockey teams of different colored uniforms received over 4 years. They studied concluded that teams in black received 6% more penalties than teams in colorful uniforms which—in some seasons—translated into an extra 2 minutes per game. It’s unclear whether the black uniforms catch the eye of the ref (like red sports cars catch the State Trooper’s eye) or whether wearing black increases players’ aggression resulting in more, well-deserved penalties.

Fortunately, as Psychology Today summarizes, “Previous studies have demonstrated that subtle factors like color have less influence on our everyday behavior when we’re in a high-pressure situation,” a finding that was corroborated by Reifman and McGillicuddy’s study. Once teams reached the Stanley Cup playoffs, uniform details no longer seemed to matter so much.

While uniform colors matter less during high-pressure, high-stakes tasks, they do matter. Psychologists have known for a long time that colors affect our moods and attitudes about things. For instance, cooler colors like blue and green are calming while hot colors like red, orange, and yellow are agitating. Colors also carry cultural meanings. In America, white often means pure or simplicity while black can mean assertiveness or professionalism. What you wear affects both how people perceive you and how you perceive yourself. What do you want to say with your team uniforms in MA?

No matter your team’s unique personality, we’ve got a uniform for you. Check out our easy-to-use uniform builder or browse our outerwear. Don’t forget to visit our website for specials, quotes, and information for groups.



Employee Motivation

Last time, we talked about how MA and NH promotional products are still effective advertising. Today we touch on a related topic: motivating employees. Forbes reports that a national study done by Dale Carnegie Training found that 1 in 4 non-management employees are “disengaged” meaning that they are unproductive and unenthusiastic about work. Furthermore, the employees relationship with their supervisor was the single most important factor. Meaning, it’s management’s job to form a culture which naturally motivates employees. Forbes goes on to list a few techniques: allow all employees to benefit when the company does well, take a genuine interest in the future of the employee’s career, take a genuine interest in the work-life balance, listen to suggestions, and more. However, the most important tool: recognition.

Behavioral Economist Dan Ariely explains that employees are intrinsically motivated (self-motivated, which tends to get better work over longer periods than extrinsic motivation) when they are able to find meaning in work and see progress. (See his TED talk). “Ignoring the performance of people is almost as bad as shredding their effort in front of their eyes,” he says. This means that project managers need to recognize when their teams achieve incremental goals. Whether by a simple, public words thanking a few key members, or with a tangible object such as a certificate, plaque, or trophy. “People like praise,” says Forbes, “They want to know they’re doing a good job and are valued.”

Red Brick Clothing Company carries everything you need to recognize valued team members: customizable plaques and awards, awards programs, pens, and small gifts. We have something for any budget, starting as low as fifty cents. Saying thank you is valuable. Say it with Red Brick.



Screen Printing at Red Brick Clothing Company

At Red Brick Clothing Co, we offer screen printing for t-shirts, tanktops, shorts, and lots more. But how does screen printing work and why is it so cool?

Screen printing is the process of putting ink on fabric from a design that you give us! First, we take a high resolution picture and separate it by color—one picture per color. (We have to screenprint each color separately.)


Film positives make shadows

Then we print out each picture on a “film positive film” which is like a transparency film. We print each picture in black because we’re going to use it to make a shadow later on. 

Next, we take the clean screen and, in a special dark room, we paint a certain chemical on it that hardens when exposed to light. We attach the film positives to the screen and expose it to light. Once it’s hardened, we wash away the chemical and everywhere that the film positive blocked the light stays soft and permeable.

Finally, we attach the screens (one for each color) onto the printing press with the fabric. Once the image is all lined up, we press the ink onto the fabric. Then we bake the fabric at about 320º F to cure it and it’s ready to go!

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We love screen printing here at Red Brick Clothing Co. It’s a great way to get your brand out and build team spirit. Our technicians are experts at getting you the best design perfectly printed every time. If you’d like more information about branding your team or our monthly special offers, be sure to sign up for our newsletter or visit our Facebook page!