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Promotional Products Still Effective Advertising

Many New Hampshire and Massachusetts businesses are still feeling the crunch of lean times. Often, they have to make big decisions about little money. Business analysts have noticed that promotional products—originally considered an advertising luxury—haven’t disappeared like expected. As one Huffington Post corespondent states, “…more traditional forms of advertising, such as Promotional Products—are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water—the opposite is, in fact, true…”

promotional-shirt-blue_914x108

The success of promotional products seems to lie in the principle of reciprocity hardwired into every culture in the world. Dr. Cialdini, a psychologist and professor at Arizona State University has spent his life studying this phenomenon. “It’s a very powerful rule and very small things can trigger it,” he says. For instance, a well-known veterans’ non profit group sends a mailing for contributions, they get an 18% response rate. But, when they include personalized address labels—which cost about 8 cents to print—they get a 35% response rate. “For the cost of the address labels they get almost a doubling of return” says Dr. Cialdini.

But how, asks the New York Times, do companies find the right promotional item? Choosing promotional items carefully can maximize exposure to your brand. Here are several tricks:

  • Give items that your target audience will use in the environment where they’ll make decisions about using your product or service. For instance, if you’re marketing to executives, send them letter openers or pens.
  • Let your promos underscore a marketing message. Do you sell coffee? Send a coffee cup.
  • Personalize them. People like seeing their names more than anything. Try to find a product that will let you place your logo with their name.
  • Skip the items that will be used and tossed. Make sure your promotional products are useful enough to have a long shelf life. For instance, “some of the most popular promotional items these days are thumb drives, aluminum sports bottles, reusable grocery bags, and anything green or American made” says the New York Times.

Red Brick Clothing Co has a dozen lines of NH and MA promotional products and with an easy-to-use product search tool, you’ll be sure to find exactly what your business needs. Get the recognition you deserve today!

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The Complexities of Ink: Trapping

At Red Brick Clothing Company, we have dedicated our lives to the pursuit of perfect pictures. We are experts at arranging the elements you give us into an ideal logo. You can be sure our NH and MA products are uniform. How do we do it?

Screen printing typically requires one screen per color (there are extra special machines that can do two or more, but we’ll set those aside for our purposes today). Basically, we create a stencil that blocks some ink from hitting the fabric which means we need a separate shape for each color. (For more information, see our blog post here). Then we print colors on top of other colors. The easiest way to do this is called the “Knockout” which is leaving a hole for the second color to fill up.

Photo Credit: Smashing Magazine

Photo Credit: Smashing Magazine

The problem with this Knockout method is that if the screens are not perfectly calibrated or if the fabric shifts a little, you risk misregistration like this:

Misregistered A

So, other methods were developed to protect from misregistration. Two common printing methods can be seen above. The first, Trapping, is when the colors are made to overlap. When the bottom overlaps the top color, it’s called a Choke. When the top overlaps the bottom, it’s called a Spread. Which method is chosen depends on whether we’re printing a light object on a dark background or vise-versus. Another way of printing is called Overlapping where the top object is simply overlaid on a background with no knockout. This has the benefit of no mixed colors on the edges, but the top figure may be darker than wanted. Here’s another way of looking at things:

trapping

Photo credit: VectorArt

Screen printers choose which method to use based on their experience with the different kinds of ink and fabric. For instance, some inks bleed more than others while some inks are more opaque than others and can be layered without mixing.

At Red Brick Clothing Company, we will work with you to make sure your customized screen printings are clean and precise. We strive for excellence in every area just as you do. Contact us for a quote or with any questions you might have.

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Why Custom Shirts?

T-shirtCustom t-shirts, button up shirts, fleece jackets, pants, and vests are awesome! And we’re not just saying that. They’re comfortable, professional, and versatile. Just look at all the things they can do:

 

  1. Identify a team. This is an easy one. Sports, academic, entertainment, volunteer, and business teams all want to identify themselves as part of a group. Uniforms promote team spirit and make it easy for clients to find you.
  2. Promote your brand. It’s not established businesses that are customizing shirts. Small start-ups like bands, YouTube channels, and restaurants are becoming more visible with custom shirts. Conferences and trade shows are great times to wear your brand!
  3. Spread the word. Recently, non-profits and grass-roots organizations have begun selling their shirts to spread the word about a particular issue. Want to get loud? Wear it proud.
  4. Create a memento. Customized t-shirts are perfect for remembering that one awesome day. Have a family reunion or special party? Maybe a t-shirt is the perfect party favor.

 

There’s lots of reasons why a grabbing a custom shirt in NH, is a good investment. Red Brick Clothing Co has everything you need to do it right. We can print almost anywhere on the garment you would want and have plenty of fits and colors. We’ll even convert your picture to a line drawing for a small fee. We’ll work with you to get your screen printed or embroidered shirts on time and on budget. Contact us today or check out our Instant Quote tab.RedBricklogo

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