Many New Hampshire and Massachusetts businesses are still feeling the crunch of lean times. Often, they have to make big decisions about little money. Business analysts have noticed that promotional products—originally considered an advertising luxury—haven’t disappeared like expected. As one Huffington Post corespondent states, “…more traditional forms of advertising, such as Promotional Products—are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water—the opposite is, in fact, true…”
The success of promotional products seems to lie in the principle of reciprocity hardwired into every culture in the world. Dr. Cialdini, a psychologist and professor at Arizona State University has spent his life studying this phenomenon. “It’s a very powerful rule and very small things can trigger it,” he says. For instance, a well-known veterans’ non profit group sends a mailing for contributions, they get an 18% response rate. But, when they include personalized address labels—which cost about 8 cents to print—they get a 35% response rate. “For the cost of the address labels they get almost a doubling of return” says Dr. Cialdini.
But how, asks the New York Times, do companies find the right promotional item? Choosing promotional items carefully can maximize exposure to your brand. Here are several tricks:
- Give items that your target audience will use in the environment where they’ll make decisions about using your product or service. For instance, if you’re marketing to executives, send them letter openers or pens.
- Let your promos underscore a marketing message. Do you sell coffee? Send a coffee cup.
- Personalize them. People like seeing their names more than anything. Try to find a product that will let you place your logo with their name.
- Skip the items that will be used and tossed. Make sure your promotional products are useful enough to have a long shelf life. For instance, “some of the most popular promotional items these days are thumb drives, aluminum sports bottles, reusable grocery bags, and anything green or American made” says the New York Times.
Red Brick Clothing Co has a dozen lines of NH and MA promotional products and with an easy-to-use product search tool, you’ll be sure to find exactly what your business needs. Get the recognition you deserve today!